Privacy Policy

Privacy Policy

Last updated: 18 July 2026

1. Introduction

Welcome to Blue Light Digital (“Blue Light Digital”, “we”, “our” or “us”).

We provide digital marketing services, including paid advertising management, lead generation, campaign strategy, content creation, website and landing-page services, marketing automation, customer relationship management integrations and related consulting services (“Services”).

We respect your privacy and are committed to protecting the personal information we collect and handle.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

• Visit our website;

• Submit an enquiry or lead form;

• Book a consultation or strategy call;

• Become a client;

• Communicate with us;

• Use one of our websites, forms, campaigns or Services; or

• Otherwise interact with Blue Light Digital.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable privacy laws.

By accessing our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

The information we collect depends on how you interact with us and which Services you use.

A. Contact and Identity Information

We may collect:

• Your name;

• Business or trading name;

• Job title;

• Email address;

• Telephone number;

• Business address;

• Website address;

• Social media profile details; and

• Other contact information you provide.

B. Business and Marketing Information

When you enquire about or use our Services, we may collect information about:

• Your industry and services;

• Business location and service areas;

• Marketing goals;

• Monthly revenue or advertising budget;

• Current marketing activities;

• Target customers;

• Campaign performance;

• Sales processes;

• Previous marketing results; and

• Other information needed to recommend or provide our Services.

C. Advertising and Platform Information

Where you authorise us to manage or review your advertising and marketing systems, we may access information from platforms such as:

• Meta Ads Manager;

• Google Ads;

• Google Analytics;

• Google Business Profile;

• TikTok Ads;

• LinkedIn;

• Website content-management systems;

• Customer relationship management platforms;

• Email and SMS marketing platforms;

• Call-tracking systems; and

• Scheduling or booking platforms.

This information may include account identifiers, campaign settings, audience information, conversion data, advertising expenditure, leads and performance reports.

We will only access platforms and accounts that you authorise us to access.

D. Lead and Customer Information

When providing lead-generation, advertising or CRM Services for a client, we may process personal information relating to that client’s customers or prospective customers.

This may include:

• Names;

• Telephone numbers;

• Email addresses;

• Suburb or service location;

• Enquiry details;

• Requested services;

• Form responses;

• Appointment information;

• Call recordings or call notes;

• Marketing consent information; and

• Communications between the lead and the client.

We generally process this information on behalf of the relevant client and according to their instructions.

Clients are responsible for ensuring that information supplied to us has been collected lawfully and that appropriate privacy notices and consents have been provided.

E. Creative and Content Information

To provide advertising, content and website Services, we may collect:

• Business logos;

• Brand guidelines;

• Photographs and videos;

• Testimonials and reviews;

• Before-and-after images;

• Advertising copy;

• Website content;

• Voice recordings;

• Customer case studies;

• Scripts;

• Offers and pricing;

• Staff photographs; and

• Other creative assets supplied to us.

You are responsible for ensuring that you have the necessary rights, permissions and consents to provide these materials to us.

F. Payment and Transaction Information

When you purchase our Services, we may collect:

• Billing name and address;

• Invoice details;

• Transaction history;

• Subscription information;

• Payment status; and

• Limited payment-related information.

Payments may be processed by third-party payment providers such as Stripe, PayPal or another payment processor.

We generally do not store complete credit or debit card numbers.

G. Communications

We may collect information contained in:

• Emails;

• Telephone calls;

• SMS messages;

• Social media messages;

• Website chat conversations;

• Support requests;

• Consultation notes;

• Meeting recordings; and

• Feedback or survey responses.

Where calls or meetings are recorded, we will provide notice where required.

H. Website and Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Referring website;

• Pages viewed;

• Time spent on pages;

• Links and buttons clicked;

• Approximate location;

• Cookie identifiers; and

• Website session and conversion information.

3. How We Collect Information

We may collect personal information:

• Directly from you;

• Through our website forms;

• Through advertising lead forms;

• When you book a consultation;

• When you enter into an agreement with us;

• During calls, meetings or correspondence;

• Through cookies and analytics technologies;

• Through advertising and social media platforms;

• From a business or organisation you represent;

• From referral partners;

• From publicly available business sources; or

• From clients when we provide Services on their behalf.

4. How We Use Your Information

We may use personal information to:

Provide Our Services

• Assess your marketing requirements;

• Create advertising strategies;

• Set up and manage advertising campaigns;

• Create content, websites and landing pages;

• Generate and manage leads;

• Configure CRM and marketing automation systems;

• Schedule consultations or appointments;

• Produce campaign reports;

• Provide support; and

• Manage revisions, approvals and deliverables.

Communicate With You

• Respond to enquiries;

• Send proposals and agreements;

• Provide account and campaign updates;

• Send invoices and payment receipts;

• Arrange meetings;

• Request information or approvals; and

• Provide important service notices.

Improve Our Business

• Analyse website and campaign performance;

• Improve our Services and processes;

• Train team members and contractors;

• Develop new products or offers;

• Conduct internal reporting;

• Detect technical issues; and

• Maintain service quality.

Marketing

Where permitted, we may use your contact information to send:

• Marketing emails;

• SMS messages;

• Newsletters;

• Service updates;

• Promotional offers;

• Case studies; and

• Invitations to consultations or events.

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided or contacting us directly.

Legal and Security Purposes

We may use personal information to:

• Prevent fraud or misuse;

• Protect our systems and accounts;

• Enforce our agreements;

• Resolve disputes;

• Comply with legal obligations; and

• Establish, exercise or defend legal claims.

5. Advertising Platforms and Tracking

Our website and advertising campaigns may use tools provided by third parties, including:

• Meta Pixel;

• Google Analytics;

• Google Ads conversion tracking;

• Google Tag Manager;

• TikTok Pixel;

• LinkedIn Insight Tag;

• Call-tracking software;

• Website analytics tools; and

• CRM tracking technologies.

These technologies may collect information about your interactions with our website or advertisements.

Third-party advertising platforms may use this information in accordance with their own privacy policies, including to measure advertising performance, attribute conversions and personalise advertising.

You can manage certain advertising preferences through your browser, device settings or the privacy settings offered by the relevant advertising platform.

6. Cookies

We use cookies and similar technologies to:

• Operate our website;

• Remember preferences;

• Understand website traffic;

• Measure advertising performance;

• Identify technical issues;

• Improve user experience;

• Attribute enquiries to campaigns; and

• Deliver relevant advertising.

Some cookies are necessary for our website to function. Others are used for analytics or advertising.

You may disable or delete cookies through your browser settings. However, doing so may affect website functionality or prevent certain features from operating correctly.

7. How We Disclose Information

We do not sell personal information.

We may disclose information to trusted third parties where reasonably necessary to operate our business or provide our Services.

These parties may include:

• Advertising platforms such as Meta, Google, TikTok and LinkedIn;

• Website hosting and cloud-storage providers;

• CRM and marketing-automation providers;

• Email and SMS communication providers;

• Payment processors;

• Scheduling and video-conferencing providers;

• Call-tracking and analytics providers;

• Website developers and technical service providers;

• Graphic designers, video editors and content creators;

• Employees, contractors and freelance specialists;

• Accountants, lawyers and professional advisers;

• Business partners involved in delivering an agreed service; and

• Government authorities or regulators where legally required.

Contractors and service providers are only given access to information reasonably required to perform their role.

Where appropriate, we require contractors to maintain confidentiality and protect the information they handle.

8. Overseas Disclosure

Some of the platforms, contractors and technology providers we use may store or process information outside Australia.

These locations may include the United States, the United Kingdom, countries within the European Union, the Philippines, India and other locations where our providers or contractors operate.

Privacy protections in those countries may differ from Australian privacy laws.

Where reasonably practicable, we take steps to work with reputable providers and require appropriate confidentiality and data-protection measures.

9. Client Advertising and Lead Data

When we manage advertising or lead-generation Services for a client, the client generally controls how lead and customer information is used.

We may access and process that information only to:

• Deliver the agreed Services;

• Transfer leads to the client;

• Set up automations;

• Track campaign performance;

• Troubleshoot technical issues;

• Improve lead quality; and

• Produce reports.

Clients must not instruct us to collect, use or contact individuals unlawfully.

Unless otherwise agreed, the client is responsible for:

• Its privacy notices;

• Its customer communications;

• Obtaining required consents;

• Responding to privacy requests from its customers;

• Complying with advertising and direct-marketing laws; and

• Ensuring its offers and advertising claims are accurate.

10. Direct Marketing

We may send marketing communications where you have provided consent or where otherwise permitted by law.

Our marketing communications will identify Blue Light Digital or the business on whose behalf the communication is sent.

Electronic marketing messages will ordinarily include a method to unsubscribe.

You can withdraw your consent or opt out by:

• Clicking the unsubscribe link in an email;

• Replying “STOP” to an eligible SMS;

• Contacting us by email; or

• Asking us directly to remove you from our marketing list.

We may retain limited information on a suppression list to ensure that we do not send you further marketing communications after you have opted out.

11. Data Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information from:

• Loss;

• Misuse;

• Unauthorised access;

• Unauthorised disclosure;

• Alteration; and

• Destruction.

These measures may include:

• Password-protected systems;

• Multi-factor authentication;

• Restricted account permissions;

• Secure cloud storage;

• Encryption where supported;

• Confidentiality agreements;

• Access controls; and

• Regular review of account access.

However, no internet transmission, cloud platform or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the security of your passwords, advertising accounts and other login credentials.

Please notify us immediately if you believe an account or information connected with our Services has been compromised.

12. Data Breaches

If we become aware of a data breach, we will assess and respond to the incident in accordance with our legal obligations.

Where required by applicable law, we may notify affected individuals and the relevant regulatory authority.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

• Provide our Services;

• Maintain business and financial records;

• Resolve disputes;

• Enforce agreements;

• Meet legal or tax obligations; and

• Maintain suppression records for marketing opt-outs.

The retention period may vary depending on the type of information and the Services provided.

Campaign assets, reports and account information may be retained for the duration of our engagement and for a reasonable period afterwards.

Information stored in third-party advertising, CRM or analytics platforms may remain subject to the retention settings and policies of those platforms.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it, subject to our legal obligations.

14. Accessing and Correcting Your Information

You may contact us to request:

• Access to personal information we hold about you;

• Correction of inaccurate or outdated information;

• Deletion of certain information;

• Withdrawal of marketing consent; or

• Information about how your personal information has been handled.

We may need to verify your identity before completing a request.

In some circumstances, we may be legally permitted or required to refuse a request. Where appropriate, we will explain the reason for the refusal.

15. Privacy Complaints

If you believe we have mishandled your personal information, please contact us using the details below.

Your complaint should include sufficient information for us to understand and investigate the issue.

We will:

1. Acknowledge your complaint;

2. Review the circumstances;

3. Request further information where necessary; and

4. Provide a response within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

16. International Privacy Rights

Depending on where you live, additional privacy rights may apply under laws such as the General Data Protection Regulation or applicable United States state privacy laws.

These rights may include:

• Accessing personal information;

• Correcting inaccurate information;

• Requesting deletion;

• Restricting or objecting to certain processing;

• Withdrawing consent;

• Requesting data portability; and

• Lodging a complaint with a relevant regulator.

These rights are subject to applicable legal limitations and exemptions.

17. Third-Party Websites

Our website may contain links to websites or platforms operated by third parties.

We are not responsible for the privacy, security or content practices of those third parties. You should review their privacy policies before providing personal information.

18. Children’s Privacy

Our Services are intended for businesses and individuals aged 18 years or older.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Services, technology, business practices or legal obligations.

The updated version will be published on our website with a revised “Last updated” date.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

For privacy questions, requests or complaints, please contact:

Blue Light Digital